[7-minute read time]
For the true culture seeker, the most compelling destinations are found where a city’s gritty past and its vibrant present collide.
If this speaks to your travel soul, then London’s rapidly evolving Smokestack District in Old East Village is your next must-see destination.

(Photo credit: Lawrence Durham)
Factories That Built An Industrial Powerhouse
In the late 19th and early 20th centuries, this area of the city was the roaring engine of London. The skyline was defined by towering brick smokestacks billowing with the promise of progress.
The undisputed king of the hill was the Kellogg Factory.
Established in 1907, it was the largest and most modern cereal manufacturing plant in the country and became a London landmark for over a century.

(Photo credit: Ivey Family London Room, London Public Library, London, Ontario, Canada)
The nickname “Million Dollar Mile” on Dundas Street was a nod to the immense value the factory brought to the area through jobs and economic activity.
The Kellogg Factory was a “city within a city,” featuring its own power plant, fire department, and machine shop.

The factory complex was huge! Through a series of expansions, it soon covered 23 acres and had almost 1 million square feet of building space.
By 2011, the plant was producing 750,000 boxes of cereal a day!
The Decline of Manufacturing
However, like many North American manufacturing centres in the latter part of the 20th century, many factories in the Smokestack District faced challenges they couldn’t overcome and were forced to shut down.
By the end of 2014, after 107 years, the Kellogg factory also ceased operations, leaving a monumental void and an uncertain future for the iconic complex.
The Great Pivot: Weaving an Audacious New Dream
However, when new owners came onto the scene in 2018, they brought with them an audacious plan for redeveloping the area. Their bold vision became the driving force behind reimagining the entire Smokestack District.
Their goal wasn’t to erase its past, but to weave its industrial character into a new, community-focused tourist destination and entertainment hub, recreating a “city within a city.”
Today, the first phase of the project has been completed. The newly redeveloped 100 Kellogg Lane is a stunning example of adaptive reuse.

(Photo credit: Lawrence Durham)
It is the home of a massive five-story ropes course, a 20,000 square foot trampoline park, four 145-foot zip-lines, an arcade, a local craft brewery, restaurants, a distillery, a 28,000 square foot sports bar, retail shops, a mini-golf and indoor sports centre, office space, a convention centre that can accommodate up to 1,000 guests, the largest virtual reality facility in Canada, warehouses, the Canadian Medical Hall of Fame, the London Children’s Museum, the first Hard Rock Hotel in Canada, and much, much more.

(Photo credit: The Factory)

(Photo credit: Lawrence Durham)

(Photo credit: Lawrence Durham)

(Photo credit: The Next Level)

(Photo credit: Lawrence Durham)

(Photo credit: Hard Rock Hotel London)

(Photo credit: Hard Rock Hotel London)
The entire complex has essentially become an urban resort where people can stay for days at a time without ever needing to set foot outside the building if they don’t want to.
Its interior courtyard is a large central flex space that can be used for large performances, events, and community gatherings.

The careful redevelopment work, guided by the Heritage Impact Assessment’s mandate to preserve the site’s “mass, scale, and industrial materials,” ensures that the soul of the old factory remains ever-present. The result is a clever blend of modern chic with the exposed bones of the industrial building showing through.

(Photo credit: Lawrence Durham)

(Photo credit: Lawrence Durham)

(Photo credit: Lawrence Durham)
The Modern Smokestack District: Where Heritage Meets High Design

(Photo credit: Siv-ik Planning & Design)
In addition to the recently completed Kellogg’s Block (marked as #1 in the above photo), the Kellogg District Master Plan calls for 8 adjacent properties to be organized into 3 additional Blocks that will feature offices, residences, and commercial space.

(Source: City Planning Solutions and Siv-ik Planning & Design, 2024)
To bring cohesion to this sprawling community, several of the taller buildings will be connected by elevated pedestrian bridges, and a landscaped walking trail will wind along the old Spur Line and link three new urban parks.

(Photo credit: Lawrence Durham)
To preserve the industrial character of the Smokestack District, much attention has been paid to adaptive reuse, conservation methodologies, and heritage guidelines.
Factors such as protecting important views and sightlines, maintaining signage from the industrial era, and preserving the vertical elements of older buildings are all important, but so is mitigating the effects of shadowing from the new towers and allowing for a smooth transition from the new taller buildings in the centre of the District to the lower height of existing homes in the surrounding neighbourhood.
This redevelopment project will take years to finish, but when all is said and done, the transformation from a gritty working-class neighbourhood to a high-end entertainment district will be complete.
Experience the Transformation on Two Wheels
The best way to absorb the scale and spirit of the Smokestack District is from the seat of a bicycle. The wide, flat streets of the surrounding neighbourhoods, once filled with workers heading to the factory, are perfect for cycling.

(Photo credit: Lawrence Durham)

(Photo credit: Lawrence Durham)
On a bicycle, you can appreciate the architectural details that were preserved and feel the palpable energy of a neighbourhood being written anew.

Hi. I’m Lawrence – bicycle tour guide, storyteller, and lover of heritage buildings.
This Industrial Renaissance is just one of the many things I’ve discovered while exploring London on my bicycle. But there’s sooo much more. Come and see for yourself.
Small groups, big laughs, and a chance to see visions becoming a reality, up close and personal. I help inquisitive folks like you discover the best parts of London – from the seat of my bicycle, of course.



































































